Meet Cassieandre Jones

by: CANVAS REBEL

We recently connected with Cassieandre Jones and have shared our conversation below.

Cassieandre, appreciate you joining us today. Talk to us about building your team? What was it like? What were some of the key challenges, and what was your process like?

Yes, I had employees from day one — two lash artists and one brow artist.

I started interviewing in October 2017, and we didn’t open until March 2018. I did a lot of interviews because, honestly, most people were not qualified. That hasn’t changed. You quickly learn there are only a few types of applicants: people who want a chance because they don’t have experience, people looking for something better than what they currently have, and people who see an opportunity and try to take advantage of it. Finding someone who can do the full job from start to finish is rare.

The recruiting and training process taught me very fast that training is expensive — not just money-wise, but time, energy, and focus. In the beginning, I didn’t protect that. People would come in, learn what they could, then leave and try to do their own thing. Once you see that pattern enough times, you stop being naïve.

That’s why I now use one-year contracts when I train someone. Either you stay the year, or you pay $5,000. Simple. My time isn’t free, and neither is the knowledge it took me years to build. Business ownership is a dog-eat-dog world, and if you don’t protect yourself, you’ll keep paying for the same lesson over and over.

If I were starting today, I’d still hire from day one — but I’d put those boundaries in place immediately instead of learning the hard way.

Cassieandre, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I didn’t get into this business because I saw a gap in the industry or had a lifelong passion for beauty. I got into it because my accountant told me I was spending too much money at the spa and needed to cut back. That wasn’t happening.

I’m an introvert. I don’t do much—I fine-dine, shop, travel, eat, and get pampered. So instead of cutting out the spa, I opened one. My accountant did not agree with the decision at first, but once the first round of numbers came through, she realized I was naturally good at business.

I had no experience in the beauty industry then, and I still have never touched a lash or brow service. That part has never interested me. What I am good at is business, investments, and building something that makes sense financially and operationally.

Click the link below to read the full article
https://canvasrebel.com/meet-cassieandre-jones/

Cassieandre Jones, founder of Pink Caviar Lash & Brow Spa